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Article
Publication date: 9 June 2023

Yuyan Luo, Xiaojing Yu, Fei Xie, Zheng Yang and Jun Wang

The purpose is to provide decision support for tourists recommending scenic spots and corresponding suggestions for the management of scenic spots.

Abstract

Purpose

The purpose is to provide decision support for tourists recommending scenic spots and corresponding suggestions for the management of scenic spots.

Design/methodology/approach

Based on the Baidu index data generated, this paper analyzes the temporal and spatial characteristics of network attention of 5A scenic spots in Sichuan Province. The online comment data are used to build the assessment model of scenic spots based on network attention, and the comment information of tourists is mined and analyzed through statistical analysis. At the same time, the key attributes of scenic spots from the perspective of network attention are evaluated and analyzed by using the probabilistic linguistic term set. Finally, this paper further constructs a recommendation model based on the key attribute set of scenic spots.

Findings

This paper uses different types of tourism network information, integrates multi-types of data and methods, fully excavates the value information of tourism network information, constructs the research framework of “scenic spot assessment + scenic spot recommendation” from the perspective of network attention, analyzes the network attention characteristics of scenic spots, evaluates the performance of scenic spots, and implements scenic spot recommendation.

Originality/value

This paper integrates multi-source data and multidisciplinary theoretical methods to form a scenic spot research framework of “assessment + recommendation” from the perspective of network attention.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 9 November 2021

Yuyan Luo, Tao Tong, Xiaoxu Zhang, Zheng Yang and Ling Li

In the era of information overload, the density of tourism information and the increasingly sophisticated information needs of consumers have created information confusion for…

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Abstract

Purpose

In the era of information overload, the density of tourism information and the increasingly sophisticated information needs of consumers have created information confusion for tourists and scenic-area managers. The study aims to help scenic-area managers determine the strengths and weaknesses in the development process of scenic areas and to solve the practical problem of tourists' difficulty in quickly and accurately obtaining the destination image of a scenic area and finding a scenic area that meets their needs.

Design/methodology/approach

The study uses a variety of machine learning methods, namely, the latent Dirichlet allocation (LDA) theme extraction model, term frequency-inverse document frequency (TF-IDF) weighting method and sentiment analysis. This work also incorporates probabilistic hesitant fuzzy algorithm (PHFA) in multi-attribute decision-making to form an enhanced tourism destination image mining and analysis model based on visitor expression information. The model is intended to help managers and visitors identify the strengths and weaknesses in the development of scenic areas. Jiuzhaigou is used as an example for empirical analysis.

Findings

In the study, a complete model for the mining analysis of tourism destination image was constructed, and 24,222 online reviews on Jiuzhaigou, China were analyzed in text. The results revealed a total of 10 attributes and 100 attribute elements. From the identified attributes, three negative attributes were identified, namely, crowdedness, tourism cost and accommodation environment. The study provides suggestions for tourists to select attractions and offers recommendations and improvement measures for Jiuzhaigou in terms of crowd control and post-disaster reconstruction.

Originality/value

Previous research in this area has used small sample data for qualitative analysis. Thus, the current study fills this gap in the literature by proposing a machine learning method that incorporates PHFA through the combination of the ideas of management and multi-attribute decision theory. In addition, the study considers visitors' emotions and thematic preferences from the perspective of their expressed information, based on which the tourism destination image is analyzed. Optimization strategies are provided to help managers of scenic spots in their decision-making.

Details

Kybernetes, vol. 52 no. 3
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 16 July 2021

Yuyan Luo, Zheng Yang, Yuan Liang, Xiaoxu Zhang and Hong Xiao

Based on climate issues and carbon emissions, this study aims to promote low-carbon consumption and compel consumers to actively shift to energy-saving appliances. In this big…

Abstract

Purpose

Based on climate issues and carbon emissions, this study aims to promote low-carbon consumption and compel consumers to actively shift to energy-saving appliances. In this big data era, online reviews in social and electronic commerce (e-commerce) websites contain valuable product information, which can facilitate firm business strategies and consumer comparison shopping. This study is designed to advance existing research on energy-saving refrigerators by incorporating machine learning models in the analysis of online reviews to provide valuable suggestions to e-commerce platform managers and manufacturers to effectively understand the psychological cognition of consumers.

Design/methodology/approach

This study proposes an online e-commerce review mining and management strategy model based on “data acquisition and cleaning, data mining and analysis and strategy formation” through multiple machine learning methods, namely, Bayes networks, support vector machine (SVM), latent Dirichlet allocation (LDA) and importance–performance analysis (IPA), to help managers.

Findings

Based on a case study of one of the largest e-commerce platforms in China, this study linguistically analyzes 29,216 online reviews of energy-saving refrigerators. Results indicate that the energy-saving refrigerator features that consumers are generally satisfied with are, in sequential order, logistics, function, price, outlook, after-sales service, brand, quality and space. This study also identifies ten topics with 100 keywords by analyzing 18 different refrigerator models. Finally, based on the IPA, this study allocates different priorities to the features and provides suggestions from the perspective of consumers, the government and manufacturers.

Research limitations/implications

In terms of limitations, future research may focus on the following points. First, the topics identified in this study derive from specific points in time and reviews; thus, the topics may change with the text data. A machine learning-based online review analysis platform could be developed in the future to dynamically improve consumer satisfaction. Moreover, given that consumers' needs may change over time, e-commerce platform types and consumer characteristics, such as user profiles, can be incorporated into the model to effectively analyze trends in consumers' perceived dimensions.

Originality/value

This study fills the gap in previous research in this field, which uses small-sample data for qualitative analysis, while integrating management ideas and proposes an online e-commerce review mining and management strategy model based on machine learning methods. Moreover, this study considers how consumers' emotional and thematic preferences for products affect their purchase decision-making from the perspective of their psychological perception and linguistically analyzes online reviews of energy-saving refrigerators using the proposed mining model. Through the improved IPA model, this study provides optimizing strategies to help e-commerce platform managers and manufacturers.

Details

Kybernetes, vol. 51 no. 9
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 4 April 2023

Yuyan Wang, Fei Lin, T.C.E. Cheng, Fu Jia and Yulin Sun

The purpose of this study is to investigate which of the two carbon allowance allocation methods (CAAMs), i.e. grandfathered system carbon allowance allocation (GCAA) and baseline…

Abstract

Purpose

The purpose of this study is to investigate which of the two carbon allowance allocation methods (CAAMs), i.e. grandfathered system carbon allowance allocation (GCAA) and baseline system carbon allowance allocation (BCAA), is more beneficial to capital-constrained supply chains under the carbon emission allowance repurchase strategy (CEARS).

Design/methodology/approach

Adopting CEARS to ease the capital-constrained supply chains, this study develops two-period game models with manufacturers as leaders and retailers as followers from the perspective of profit and social welfare maximization under two CAAMs (GCAA and BCAA), where the first period produces normal products, and the second period produces low-carbon products.

Findings

First, higher carbon-saving can better use CEARS and achieve a higher supply chain profit under the two CAAMs. However, the higher the end-of-period carbon price is, the lower the social welfare is. Second, when carbon-saving is small, GCAA achieves both economic and environmental benefits; BCAA reduces carbon emissions at the expense of economic benefit. Third, the supply chain members gain higher profits and social welfare under GCAA, so the government and supply chain members are more inclined to choose GCAA.

Originality/value

By analyzing the profits and total carbon emissions of capital-constrained supply chains under GCAA and BCAA, this study provides theoretical references for retailers and capital-constrained manufacturers. In addition, by comparing the difference in social welfare under GCAA and BCAA, it provides a basis for the government to choose a reasonable CAAM.

Article
Publication date: 14 March 2019

Hailiang Su, Fengchong Lan, Yuyan He and Jiqing Chen

Meta-model method has been widely used in structural reliability optimization design. The main limitation of this method is that it is difficult to quantify the error caused by…

Abstract

Purpose

Meta-model method has been widely used in structural reliability optimization design. The main limitation of this method is that it is difficult to quantify the error caused by the meta-model approximation, which leads to the inaccuracy of the optimization results of the reliability evaluation. Taking the local high efficiency of the proxy model, this paper aims to propose a local effective constrained response surface method (LEC-RSM) based on a meta-model.

Design/methodology/approach

The operating mechanisms of LEC-RSM is to calculate the index of the local relative importance based on numerical theory and capture the most effective area in the entire design space, as well as selecting important analysis domains for sample changes. To improve the efficiency of the algorithm, the constrained efficient set algorithm (ESA) is introduced, in which the sample point validity is identified based on the reliability information obtained in the previous cycle and then the boundary sampling points that violate the constraint conditions are ignored or eliminated.

Findings

The computational power of the proposed method is demonstrated by solving two mathematical problems and the actual engineering optimization problem of a car collision. LEC-RSM makes it easier to achieve the optimal performance, less feature evaluation and fewer algorithm iterations.

Originality/value

This paper proposes a new RSM technology based on proxy model to complete the reliability design. The originality of this paper is to increase the sampling points by identifying the local importance of the analysis domain and introduce the constrained ESA to improve the efficiency of the algorithm.

Article
Publication date: 11 November 2009

Ilan Alon, Romie F. Littrell and Allan K.K. Chan

This article reviews and discusses issues in the translation of international brand names to Chinese, and provides a framework for international brand managers who want to expand…

2250

Abstract

This article reviews and discusses issues in the translation of international brand names to Chinese, and provides a framework for international brand managers who want to expand into China. Linguistic differences between Chinese and English are wide and deep, making translation of brand names difficult. Cultural context, pronunciation, written vs. oral language, and the meaning of characters are just a few examples of such difficulties. We discuss four global product‐naming strategic alternatives available to country/brand managers, along with their usage. The four approaches include (1) dual extension, (2) brand meaning extension, (3) brand feeling extension, and (4) dual adaptation. We also provide examples of brands utilizing the different approaches.

Details

Multinational Business Review, vol. 17 no. 4
Type: Research Article
ISSN: 1525-383X

Keywords

Article
Publication date: 8 January 2020

Hailiang Su, Fengchong Lan, Yuyan He and Jiqing Chen

Because of the high computational efficiency, response surface method (RSM) has been widely used in structural reliability analysis. However, for a highly nonlinear limit state…

Abstract

Purpose

Because of the high computational efficiency, response surface method (RSM) has been widely used in structural reliability analysis. However, for a highly nonlinear limit state function (LSF), the approximate accuracy of the failure probability mainly depends on the design point, and the result is that the response surface function composed of initial experimental points rarely fits the LSF exactly. The inaccurate design points usually cause some errors in the traditional RSM. The purpose of this paper is to present a hybrid method combining adaptive moving experimental points strategy and RSM, describing a new response surface using downhill simplex algorithm (DSA-RSM).

Design/methodology/approach

In DSA-RSM, the operation mechanism principle of the basic DSA, in which local descending vectors are automatically generated, was studied. Then, the search strategy of the basic DSA was changed and the RSM approximate model was reconstructed by combining the direct search advantage of DSA with the reliability mechanism of response surface analysis.

Findings

The computational power of the proposed method is demonstrated by solving four structural reliability problems, including the actual engineering problem of a car collision. Compared to specific structural reliability analysis methods, the approach of modified DSA interpolation response surface for structural reliability has a good convergent capability and computational accuracy.

Originality/value

This paper proposes a new RSM technology based on proxy model to complete the reliability analysis. The originality of this paper is to present an improved RSM that adjusts the position of the experimental points judiciously by using the DSA principle to make the fitted response surface closer to the actual limit state surface.

Article
Publication date: 21 December 2020

Wang Chen, Luo Wei and Wu Yuefei

This paper traces the incorporation of western educational histories in the development of normal-school curricula during the late Qing Dynasty and the Republic of China…

Abstract

Purpose

This paper traces the incorporation of western educational histories in the development of normal-school curricula during the late Qing Dynasty and the Republic of China (1901–1944). It uses publication networks to show how the study of comparative educational history facilitated the international circulation of knowledge in the teaching profession, and how the “uses” of educational history were shaped by larger geopolitical forces.

Design/methodology/approach

This paper analyzes the international exchange of texts between normal schools in China and Japan and, subsequently, between normal schools in China and the United States. A database of 107 publications in the field of western educational history that were adopted in China reveals specific patterns of textual citation, cross-reference, and canon-formation in the field of educational historiography.

Findings

With conclusions derived from a combination of social network analysis and clustering analysis, this paper identifies three broad stages in China's development of normal-school curricula in comparative educational history: “Japan as Teacher,” “transitional period” and “America as Teacher.”

Research limitations/implications

Statistical analysis can reveal citation and reference patterns but not readers' understanding of the deeper meaning of texts – in this case, textbooks on the subject of western educational history. In addition, the types of publications analyzed in this study are relatively limited, the articles on the history of education in journals have not become the main objects of this study.

Originality/value

This paper uses both quantitative and qualitative methods to uncover the transnational circulation of knowledge in the field of comparative educational history during its formative period in China.

Details

History of Education Review, vol. 50 no. 1
Type: Research Article
ISSN: 0819-8691

Keywords

Article
Publication date: 3 May 2016

Wei Liu

This paper aims to explore the changing pedagogic discourses in China today, using the current wave of English curriculum innovation as a focused case. Given the cross-cultural…

1279

Abstract

Purpose

This paper aims to explore the changing pedagogic discourses in China today, using the current wave of English curriculum innovation as a focused case. Given the cross-cultural nature of foreign language education, the change in the English as a foreign language curriculum in China has served as a fertile ground for different pedagogical ideas to emerge and to cross. The new English curriculum in China has endorsed a more communicative and humanistic view of language teaching, encouraging teachers to adopt a task-based approach to organize their classroom teaching. The new English curriculum has aroused a heated debate among Chinese scholars on the suitability of such a Western curriculum idea in the Chinese educational context on the basis of its relation to the Confucian tradition of education, the English as a Foreign Language (EFL) context of China and the danger of post-colonialist imposition.

Design/methodology/approach

A critique is conducted on the three areas of controversies by situating the debate in the larger context of the cross-cultural understanding of the Chinese pedagogic discourse in the process of globalization and internationalization.

Findings

It is important for China to resist the homogenizing effect of globalization and internationalization in the area of curriculum development; however, being defensive and protective of one’s own and dismissive of others has not been and should not be the attitude of Chinese curriculum reform. The evolution of Chinese pedagogy is not only a result of Western influence but also a result of social change in the process of industrialization (Cheng, 2011). Global trends and national traditions should not be taken as extremes in an incompatible and irreconcilable dichotomy.

Originality/value

The three areas of debates on the new English curriculum can serve as a good lens into the evolving curriculum discourses in China. They reflect the cultural–historical, contextual and critical considerations among Chinese educational scholars in the national curriculum innovation efforts.

Details

English Teaching: Practice & Critique, vol. 15 no. 1
Type: Research Article
ISSN: 1175-8708

Keywords

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